Distinction

S.O. is a luxury concept in Dubai and the region which provides VIPs with tailored services from image consultancy, personal shopping and styling, to distinction services in beauty all over the world.

Be escorted by a crowd of renowned fashion advisors around a Christian Dior store, which is at your complete private disposal.

Request fashion and beauty advice on a 24/7 basis from the world's renowned stylists before attending a gala event or a wedding.

S.O. and our International team works with clients based in Dubai and the GCC but also have VIP clients from all over the world who travel to Dubai for both business and pleasure.

Contact us for more information.